Экономика пищевой промышленности

Food Industry
Economics

ISSN Print: 2312-847X
ISSN Online:2411-4111
ISO: 26324:2012

THE MARKET DEVELOPMENT STRATEGY FISH PROCESSING INDUSTRY IN UKRAINE

Samofatova V.A.;Karpenko V.A

Key words: fish processing industry;mariculture;fish farming;aquaculture;strategy development;strategic goals

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Abstract

In the article the current status, characteristics and trends of fish processing industry in Ukraine.
During the analysis of the data was obtained, indicating the need for concrete actions to overcome crisis
companies represented industry. Discovered reserves and prospects for further development, and formed
and proposed market development strategy fish processing industry in Ukraine. Fish processing industry
gives the country a valuable and often irreplaceable food that provides human need first of all proteins of
animal origin, variety of biologically active substances, as well as a wide range of vitamins and minerals.
However the current state of the fish processing industry in Ukraine is in a difficult situation, which is
a very urgent problem today. Its revival and further development is necessary to start with decisive measures
to create a market development strategy for enterprises fish processing industry in Ukraine. To solve the
problem, it was suggested concentric diversification strategy. The essence of this strategy is that economic
development at the expense of such industry sectors: fisheries and aquaculture (fish farming), which included
distinguished mariculture – young and promising direction for Ukraine fisheries activities.
Benefits mariculture (marine fish farming) compared to wild prey fish up to a lesser unit production
cost, the possibility to control taste, leveling factor seasonal fishing and so on. Products mariculture is a huge
reserve for obtaining valuable dietary protein, health care drugs, feed additives, stimulants for livestock and
other purposes. The development of mariculture for Ukraine could be an important factor in improving the
general condition of the field provided. The recommendations can improve the fish processing industry and
help it move to a new phase of development that will benefit the food security of the country.


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DOI: 10.15673/2312-847x.26/2015.44033

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