Food Industry <br />Economics

Food Industry
Economics

ISSN Print: 2312-847X
ISSN Online:2411-4111
ISO: 26324:2012

METHODOLOGICAL APPROACHES TO ASSESSING THE ECONOMIC POTENTIAL OF THE ENTERPRISES

Martynovsky V.S;Kravets V.G

Key words: economic potential;evaluation;methodological approaches;methods of measurable;rhenium;effectiveness;efficiency factor

Page: 50-54

Abstract

The article discusses the concept of "economic potential". It is determined that the company for
higher rates of financial-economic activity sometimes does not necessarily need to increase their potential,
but rather to increase the efficiency of its use. It was done the analysis of existing different methodological
approaches to estimate the economic potential of companies, such as approach in terms of accumulation of
assets - property (for the enterprise as an integral property complex) or expense (in the case of assessment
of individual assets), comparative (marketing) and income approach; rank, Graph analytical and taxonometric
methods. It is spoken in detail of the above brief description of methodological approaches. It is given advantages
and disadvantages of using different valuation techniques. It is mentioned the necessity of consideration
of the advantages and disadvantages of using certain methodological approaches during the rationale
for their selection for the evaluation of potential. A new rapid method for assessing the efficiency of economic
potential and how to calculate the appropriate ratio is proposed. It is given the expediency of the new
method


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