Экономика пищевой промышленности

Food Industry
Economics

ISSN Print: 2312-847X
ISSN Online:2411-4111
ISO: 26324:2012

INTEGRATION TRENDS AND PROBLEMS OF DEVELOPMENT OF UKRAINIAN MARKET OF MACARONI PRODUCTS

Nikishina O.

Key words: macaroni products; system of vertically related markets; logistic chain; integration ties; latent disintegration; integration policy of state

Page: 23-32

Abstract

Ukrainian market of macaroni products is a four-sector market. In system vertically adjacent to it

markets lower adjacent markets are the markets of flour, grain and seed grain crops. According to the data

of logistics commodity balance, in 2015 for production of 94,4 thousand tons of macaroni products were

used just 3,73 % of total output of flour and 0,43 % of gross wheat harvest. Dynamics production of macaroni

is unstable: in 2010-2011 observed growth, in 2012 – a decrease, in 2013-2014 – stabilization and in 2015 –

reducing the volume of macaroni production. Imports and exports account for 8 % and 12,5 % of volume

production of macaroni products, the degree of openness of market – 8,4 %.

In production sector the relevant market of 6 large enterprises produces over 65 % of macaroni;

leader is a LLC «Ukrainian macaroni» with a market share of 17,5 %. Production capacity of domestic maca-
roni enterprises uploaded by a third. In structure of production is dominated by the curly products (45,6 %)

and vermicelli (32,9 %). Macaroni is a socially significant product, the annual consumption per person of

which in Ukraine is 3-4 kg. 55 % of macaroni products is realized to population in the markets, and 45% – in

the shops and supermarkets.

Main problems development of Ukrainian market of macaroni are: (1) lack of durum wheat for the

production of group A products; (2) high depreciation of technological equipment of domestic enterprises;

(3) intense competition of industrial enterprises with small producers, trade networks and importers of maca-
roni; (4) low integration of marketing systems of domestic producers, the lack of their own dealer networks

and distributors; (5) price dependence of producers macaroni products of policy trade networks; (6) pressure

of the state pricing policy.

Main reasons for trend of rising prices amid falling profitability of flour and macaroni are, firstly, reduc-
tion of effective demand in domestic market, and secondly, threshold level of trade allowances on macaroni

products (not higher than 15 %). Cancel this allowance can create the preconditions for increasing profitability

of macaroni enterprises provided development their own of a dealer network.

To overcome latent disintegration expedient to develop a managed integration mechanism of be-
tween Ukrainian producers of seeds, durum wheat, flour and macaroni, which is actuated of stimulant in-
struments the state to balanced development of relevant system related markets.


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